Purpose Platform Identity
A visual identity for a global, open source campaigning platform built in ruby on rails
The Purpose Platform is a global open source project committed to building multilingual campaigning and organizing tools for social good.
The platform consists of a robust content management system and a suite of features for signing petitions, writing legislators, donating, and social sharing. The platform also has multilingual functionality that allows for seamless translation of content into multiple languages. For the launch of the Purpose Platform in 2013, I was asked to create a visual identity to promote the project to organizations, partners and a diverse community of developers. The final logo design was a variation on the Purpose “P” logomark and was visually inspired by Ruby on Rails, the programming language in which the platform was built. The Purpose Platform is used by a fast-growing group of organizations and activists, including All Out, a global LGBT rights movement with over 2 million members in 198 countries.
Sketches, Logo Design
Wheeler Preddy, Creative Director